10+ Best Digital Marketing Tools for Real Estate Agents
Real estate in Toronto moves fast. Listings go up, offers fly in, and before you know it, that condo in Liberty Village is off the market. Staying ahead online? That’s not optional—it’s survival. If you’re juggling showings, paperwork, and late-night texts from clients, you need tech that does the heavy lifting. So, let’s talk about the 10+ best digital marketing tools for Toronto real estate agents.
These tools won’t sell houses for you, but they sure know how to keep your leads warm, your posts polished, and your life a little less hectic. From lead generation to social media scheduling, we’ve grouped these tools to keep it simple and useful.
10+ Best Digital Marketing Tools for Toronto Real Estate Agents
Email Marketing
1. Mailchimp
Clean, easy-to-use, and packed with templates. Great for sending listings, updates, or monthly newsletters.
- Website: mailchimp.com
- Starting Price: Free (paid plans from $13/month)
- Best Features: Drag-and-drop builder, automation, detailed analytics
2. Constant Contact
More structure, less fluff. Works well for agents who want newsletters that look professional without the hassle.
- Website: www.constantcontact.com/email-marketing
- Starting Price: $12/month
- Best Features: Real estate email templates, event marketing, list segmentation
Social Media Tools
3. Buffer
Plan and schedule posts for Instagram, Facebook, and more. Check your reach, likes, and saves in one place.
- Website: buffer.com
- Starting Price: Free (paid from $5/month/channel)
- Best Features: Simple dashboard, content calendar, performance insights
4. Canva
No graphic design degree needed. Create eye-catching open house invites, social posts, or listing flyers.
- Website: www.canva.com
- Starting Price: Free (Pro ranges from $12.99 to $15 per month)
- Best Features: Real estate templates, drag-and-drop editor, team collaboration
5. Later
Plan your Instagram grid in advance, tag listings, and track engagement—without logging into the app every hour.
- Website: later.com
- Starting Price: Free for 14 days (paid plans from $16.67/month)
- Best Features: Instagram scheduling, visual planner, hashtag suggestions
Lead Generation Tools
6. BoomTown
All-in-one CRM and lead gen platform built specifically for real estate agents.
- Website: boomtownroi.com
- Starting Price: Custom pricing (starts around $750/year)
- Best Features: Lead scoring, IDX integration, text/email drip campaigns
7. Zurple
Hyper-local lead targeting and smart follow-up automation. It feels personal, even when it’s not.
- Website: zurple.com
- Starting Price: Around $149/month
- Best Features: Automated conversations, behavior tracking, CRM tools
8. Real Geeks
Lead capture, branded IDX websites, and simple CRM tools in one dashboard.
- Website: www.realgeeks.com
- Starting Price: $299/month
- Best Features: Custom websites, SMS follow-up, ad campaign tools
SEO and Online Presence
9. Semrush
Deep dive into SEO, keywords, and what local competitors are ranking for.
- Website: www.semrush.com
- Starting Price: $139.95/month
- Best Features: Keyword research, backlink audits, competitor tracking
10. Yoast SEO
If you’re using WordPress for your real estate blog or site, Yoast helps optimize it for search—fast.
- Website: yoast.com
- Starting Price: Free (Premium $99/year)
- Best Features: On-page SEO analysis, readability checker, Google preview
Video Marketing
11. BombBomb
Send video messages in emails or texts. Useful when you want to say “thank you” or explain the process face-to-face—kind of.
- Website: bombbomb.com
- Starting Price: $33/month
- Best Features: Video email, tracking, CRM integration
12. Animoto
Create short property highlight reels without hiring a video team.
- Website: animoto.com
- Starting Price: Free (Basic starts at $16/month)
- Best Features: Drag-and-drop video builder, real estate templates, text overlay
CRM Tools
13. Follow Up Boss
Built for agents and brokers who deal with lots of leads. Helps you stay in touch and convert more.
- Website: www.followupboss.com
- Starting Price: $58/user/month
- Best Features: Email/text follow-ups, lead routing, smart lists
14. HubSpot CRM
Free to start and super flexible. Helps small teams stay organized as they grow.
- Website: www.hubspot.com
- Starting Price: Free for up to 2 users (paid tools from $15/month)
- Best Features: Pipeline tracking, email templates, meeting scheduler
Listing Management & Virtual Tours
15. Matterport
Create virtual tours that feel like walkthroughs—great for remote buyers.
- Website: matterport.com
- Starting Price: Free to try (Starter at $11.99/month)
- Best Features: 3D tours, floorplans, VR integration
16. ListingsToLeads
One-stop shop for listing pages, lead capture, and ad support.
- Website: www.listingstoleads.com
- Starting Price: $60/month
- Best Features: Landing pages, ad templates, seller lead tools
More…
