How to Optimize Your Real Estate Website for Local Search Results
Realtors who try ranking for keywords know how competitive the industry online is. And one effective way to make your business stand out is by optimizing your real estate website for local SEO.
For real estate professionals, local SEO means showing up searches for property listings, real estate agents, and related services within a specific geographic location. It allows you to tap into a more relevant audience and provides a competitive advantage over national or global real estate platforms.
To help you improve your real estate website and dominate the local search, we’ve created these tips on optimizing your website for local search results. Also, If you need more comprehensive search engine optimization solutions, experts from Scale Up Agent got you covered.
Perform an SEO Audit
An SEO audit will help you determine which pages do well and which need improvement. Specifically, it lets you know if your website ranks locally and if you’re getting organic traffic, generating leads, and converting clients. You must focus on key areas, such as site structure, page structure, content, links, and website usability.
Conduct Local Keyword Research
Potential clients use specific keywords or phrases when searching for real estate services in your area. You can use tools like Google Keyword Planner, SEMrush, or Ubersuggest to find relevant local keywords with a decent search volume and low competition. Then, incorporate these keywords strategically into your website content, including meta tags, headings, and property descriptions.
Optimize Google My Business (GMB) Listings
Claiming and optimizing your GMB listing is crucial in local search results. So, you must complete all relevant information, including your business name, address, phone number, website URL, and business hours. Also, opt for the most appropriate category for your business and include high-quality images.
Create Location-Specific Content
You can incorporate high-quality content to your website that targets specific localities, cities, or neighborhoods within your service area. For example, include guides, blog posts, and articles discussing the real estate market trends, local events, upcoming developments, and housing statistics. They can help you position yourself as an authority in your area and encourage engagement from your target audience.
Get Social
While social media will not directly impacts realtors’ search engine rankings, it’s still an effective digital marketing strategy. Facebook, Twitter, Instagram, and Pinterest can connect you with your target audience, increase exposure, and drive awareness, trust, and authority. And when sharing any content on social media, add local-focused descriptions or hashtags with geo-targeted keywords.
Use Visual Content
Visual content, such as images and videos, can significantly impact user engagement and local SEO. So, use high-quality photos of properties, local landmarks, and neighborhoods. You can include location information or geotags in your image metadata. Additionally, create video tours of properties and neighborhoods to further boost the content’s local relevance.
Use Schema Markup
With schema markup, Google and other search engines learn more about your real estate business structured data, such as your address, phone number, business hours, and property listings. Implementing schema markup on your website can improve its visibility in local search results and increase the chances of appearing in featured snippets.
Leverage Local Reviews and Testimonials
Positive reviews and testimonials from satisfied clients build trust and contribute to your local SEO efforts. For instance, encourage your clients to leave reviews on your Google My Business listing and other review platforms like Yelp, Facebook, and Zillow. Also, regularly respond to reviews to show your engagement with customers.
Optimizing your real estate website for local search results is an ongoing process that requires a combination of technical expertise, content strategy, and local marketing efforts. Also, you must consider consistency, relevancy, and value to your target audience to achieve success with local search optimization.
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