What Should Be Included in a Real Estate Brochure? Plus Examples!
As a realtor, one job is crafting a compelling real estate brochure. This helps you promote and advertise your current listings and services.
Realtors should leverage their real estate brochures for many reasons. This marketing material increases the visibility and awareness of your listings. It gives potential buyers quick access to available homes while it gives sellers an idea that their property is the perfect fit in a realtor’s hand. Brochures also help agents increase their reputation in the real estate industry while building a client base more efficiently.
To help you craft a successful real estate brochure, we’ve created a list of what you should include.
Eye-Catching Cover
The cover of your real estate brochure should entice the readers to explore further. It should include a high-quality image of the property. According to VHT Studios, listing brochures with professional photos sell 32% faster than listings without images.
Engaging Headline
You only have 8 seconds to engage buyers and encourage them to read the rest of your listing description. So, it’s essential to create a catchy and engaging headline. You can start with phrases like “Imagine coming home to…” and highlight the property’s unique features, “Luxury made accessible”, or “Say Yes to a luxurious home.”
Professional Images
Include various high-resolution images that showcase the property’s interior and exterior from different angles. Use professional photography to highlight the property’s best features, ensuring the images are well-lit. The brochure must have images of key rooms, the backyard, and any unique architectural elements to give potential buyers a clear sense of the property’s appeal.
3D Floor Plans
Help your buyers visualize the property’s layout by incorporating accurate and detailed 3D floor plans in the brochure. Display the floor plans in an easy-to-understand format, clearly indicating the rooms’ dimensions, placement, and flow. This will allow buyers to assess the property’s suitability for their needs and preferences. According to Zillow, around 80% of homebuyers are more likely to view a property if the listing features a floor plan.
Short but Compelling Descriptions
Short captions help enhance the imagery. They also give buyers an idea of what they can expect from the property. You can include information such as the property type (house, apartment, etc.), square footage, number of bedrooms and bathrooms, and any standout features like a pool, balcony, or stunning views.
Map
Adding a map to the real estate brochure helps expand the potential buyers’ perception of the property. It also helps bring the location to the spotlight. Allow the location alongside its surrounding buildings to sell the property. This also lets the buyers imagine walking through their future neighborhood.
Contact Information
Make it easy for interested buyers to contact you by including contact information. You can include your name, phone number, email address, and website. For a more personal touch, adding a photograph is an excellent decision. It also positions your business as more approachable.
Testimonials and Reviews
You can include testimonials or positive reviews from previous satisfied clients to establish credibility and trust. Opt for quotes highlighting positive experiences, emphasizing outstanding customer service, or showcasing the property’s unique features. In return, your potential buyers feel more confident in considering the property.
To help simplify your real estate brochure creation, we’ve got you covered with real estate logo templates. These customizable templates are editable in Canva and will help you improve your brand identity and attract more clients.
A well-crafted real estate brochure is a powerful marketing tool to attract potential buyers and showcase a property’s best features. And you can personalize the content to suit the unique aspects of the property you are promoting.
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