Which Real Estate Web Design Practices Could Kill My Lead Conversion?
You have created a nice website for selling houses. It looks great and has good information. People can easily find and see the listings. But what matters most to you is getting leads and making sales. You want the phone to ring!
So, how can you make this happen? It starts with getting more people to visit your website. Then, you must make the website easy to use, responsive, and well-planned. And don’t forget to follow up with potential customers.
Studies have shown that even websites with many visitors usually only turn 2% to 4% of them into actual sales. However, there are things you can do to increase that conversion rate. You can remove design features that distract from your website’s effectiveness and focus on engaging visitors.
Layout
To make your real estate website effective, it must have many elements like property listings, information about the community, an “about” page, contact forms, and social media integration. How these elements are arranged on your website is as important as the information they provide.
Experts say you have around 0-8 seconds to grab a visitor’s attention on your landing page. Colors and directional cues can help direct their focus toward your call to action.
Responsiveness
Remember the 0-8 second rule? Having an unresponsive website can quickly ruin your chances of converting leads. Your website should load quickly without broken links, freezes, or missing photos.
The goal is to get users to click on your website, keep them engaged, and eventually contact you. Since more than 92% of homebuyers use the internet during their search, with many using mobile devices, your website must be mobile-friendly. Google also considers mobile-friendliness when ranking websites in search results, so it’s important to have a responsive website.
Focus
Improving lead conversion depends on the focus of your website. Are you too focused on generating clients and neglecting the overall user experience?
Your main focus should be on providing a good user experience. Your web design is off-track if users go through multiple landing pages to find your contact information or property search page`. Visitors get frustrated and leave, looking for a real estate website that is easier to navigate.
Content
Do you provide useful and interesting information about neighborhoods? How about blog posts on market trends or recent developments? By providing informative content, visitors are more likely to spend more time on your site, increasing the chances of conversion.
Additionally, strong calls-to-action strategically placed on your website can drive engagement and conversions. Encourage visitors to take the next step through tastefully designed CTAs.
Follow-Up
Surprisingly, according to a recent survey, nearly half of online inquiries from potential buyers go unanswered. Agents only return an average of one and a half calls to these leads. Not contacting a lead after they express interest is the main reason for low conversion rates. If you don’t reach out, you won’t convert.
Strategy
A recent study by the National Association of Realtors revealed that when a buyer visits your site, they’re usually in the early stages of the process and may not contact you until they’re ready to hire an agent. You need a strategy to capture and nurture these potential buyers, converting them into clients.
Without a long-term strategy to maintain and nurture these initial contacts, you may give up on a lead too soon. Is your website designed to collect visitors’ email addresses so you can stay in touch until they’re ready to take the next step? Your conversion rates depend on your ability to build a relationship and be the first choice when they’re ready to proceed!
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