What Are the Signs My Real Estate Website Needs an Update?
Potential customers are not patient. If they come across an old-fashioned website, they will quickly leave. It’s as simple as that.
This poses a problem for agents who work in the constantly changing real estate technology field.
You should evaluate how your website compares to others in the industry every two years.
If it’s 2023, you don’t want to be the agent whose website looks stuck in 2003.
To assist you in keeping up with the competition, we have compiled a list of indicators that show it’s time to improve your real estate website.
1. Your property presentation is a PDF
If you only use PDF documents to share important property information, it’s unsuitable for modern internet users. PDFs may be easy to share and print, but they don’t work well online. They can cause problems on certain devices, take longer to load, and are not easily found by search engines. This creates a bad user experience and makes the content difficult to access.
2. Your property website isn’t presentable
If you feel embarrassed to share your property website with potential customers and haven’t even put the website URL on your business cards or brochures, it’s time for an upgrade.
Your website should be visually appealing, with modern design, high-quality images, and well-written content. It should also provide detailed property descriptions, ample photography, and contact details for interested visitors.
3. Your property website is in Flash
Flash was popular fifteen years ago but is no longer suitable for web design. It doesn’t work on mobile devices, slows loading times, and has limited browser compatibility. Instead of using Flash, it’s better to use static images and well-crafted headlines.
4. Your property listing pages are not responsive
A responsive website adjusts its layout to fit different screen sizes, from small phone screens to large desktop monitors. With a significant portion of web traffic coming from mobile devices, having a website that looks and functions well on all devices is crucial. If your website doesn’t currently do this, it’s time to upgrade.
5. Your property website isn’t indexed in Google
If your property website doesn’t appear in Google search results, you’re missing out on valuable organic traffic. You need to optimize your website for search engines to improve its visibility.
This involves various factors such as using relevant keywords in your content, providing high-quality and informative content, optimizing images with descriptive tags, utilizing META tags and title descriptions, including internal and external links, ensuring fast loading times, and making the website mobile-friendly.
6. You don’t have control over making edits
If you need to make quick changes to your website but have to rely on a design agency and go through a lengthy process, it can be frustrating and slow down your marketing efforts. Having control over your website’s design and the ability to make edits easily is essential. You should have access to update and manage your website without relying on external agencies.
7. You have no insights into lead generation
If your website is supposed to generate leads, it’s crucial to understand who visits your website and which leads are qualified. Understanding where leads come from, which pages they view, and the cost of conversions can help you optimize your marketing efforts. Conclusion:
A well-designed website that is mobile-responsive, visually appealing, indexed by search engines, easy to update, and provides insights on lead generation is crucial for a successful commercial real estate marketing campaign.
If your website shows any of the warning signs mentioned above, it’s time to consider an upgrade. Consider using commercial real estate marketing software to help you improve your website and marketing efforts.
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