One of the best digital marketing techniques any business can employ is SEO. Even real estate agents should be at their best to incorporate SEO’s best principles and practices when making content like blogs, social media posts, infographics, and even podcasts. It works, and it produces long-term results.
According to the data by the National Association of Realtors, 99% of millennials (and 90% of baby boomers) start their home hunting on the internet (as opposed to in-person referrals). This means that if you have a website and your business is online and optimized, then you’ve got a higher chance of getting clients.
SEO can be daunting and takes a lot of work, but it will be very rewarding in the long run.
7 BEST SEO Techniques for Real Estate to Improve Rankings
To get you started on your SEO content marketing and close more deals, here are the eight SEO techniques you can apply:
1. Produce high-quality content
If you produce blog content on your website, that’s great. You’re giving value to your audience and educating them through your site. However, it’s different if you want to create content that can rank on Google’s first page. To produce high-quality content, the message must be clear, and it must be incorporated with top-notch SEO keywords.
Aside from that, be creative in your approach, and you can do this by including images, videos, GIFs, or infographics. Stock photos and videos from Pexels and Unsplash can get you started. There is no need to learn Adobe to edit simple things; you can always have Canva do that.
2. Invest in researching for keywords you want to rank for
The keywords you use on your site play a major role. To ensure that you have the quality keywords you want to rank for, you can use Ahrefs or Semrush. These tools produce high-quality keywords that your business needs as well as other necessary details like the trend and volume, among other things. However, if you want to use free SEO tools, you might want to check out this article.
3. Improve your page loading speed
According to studies, 40% of visitors will quit a website if it takes more than 3 seconds to load. So have your website audited and use tools like Pingdom to test its loading speed.
4. Building More Backlinks
Backlinks are links from one website’s page to another. If someone links to your website, then you have established one. Backlinks will help your site build authority and credibility, making it more recognizable by Google.
5. Publish high-quality “About” pages or an Author’s Bio
Your ‘About Us’ page or your ‘Bio’ is your chance to show your expertise to Google and why they should listen to you. Showcase your case studies, credentials, experience, and some testimonials from past clients.
If you have a reader on your site and they see how wonderful your qualifications are, they could be your next clients.
6. Encourage sharing on social media
Now, let’s talk about CTAs, or ‘Call to Actions.’ These are the triggers in the form of a button or simply just a phrase to encourage a specific act from your audience. So always encourage people to share your content on their social media to gain more audience. However, before you can convince them to do what you want, ensure that your content either gives them the reason to do so or it is shareable.
7. Set up your Google My Business profile
One of the best SEO techniques for real estate is by doing local SEO like ‘Google My Business’ because it is highly targeted to your area of business. Furthermore, setting up your GMB profile is easy, so there’s no need to sweat it out. Make sure to include crucial information such as locations, your most recent operating hours, and the types of payment accepted.
Also Read: 50+ Content Ideas for Real Estate Agents