Though other real estate professionals find marketing an easy and exciting task, for others it can be daunting, especially if they don’t know where to start. To gain more clients and reach that target commission at the end of the year, here is a marketing starter kit you’ll ever need to jumpstart your career and get more clients.
1. Social Media Brand
In terms of digital marketing, social media is a very powerful tool that drives in more clients. You can easily create lead magnet content, add value, and build your credibility and online presence.
- Create a separate social media account dedicated to your business (IG and FB page)
- Setup LinkedIn for connections
- Tell stories with Twitter
- And other social media you want to use as a marketing vehicle
2. Have Your Own Website
Aside from using free listing websites and apps like Zillow, Redfin, Landmodo, or other MLS services, it’s important to have your own website as well. Though it’s a bit costly to set up, having your own website is super handy when shaping it into your personal brand. Additionally, email marketing, blogging, and SEO come in handy.
3. Personalized Templates and Marketing Ideas
This part needs you to be creative. If you have some talent in digital arts and graphics, you should better practice using Canva to create your own personalized templates and marketing ideas for social media branding.
However, if you’re too busy for all of this, look for a freelancer specializing in this niche to help you. Delegating tasks is one of the wisest moves you can make if your business is progressive and constantly growing.
4. Building Google Business Profile
Optimize your local listing with SEO using your Google My Business profile. It will make it easy for people to find you through Google search and Google maps. Additionally, here are some things you can benefit from using this marketing strategy:
- Builds credibility
- Easily post and answer FAQs
- Manage reviews from past clients
- Manage listings and prices
- Get an appointment
5. Build a Social Media Presence in Online Real Estate Communities
Giving value to your community introduces you to potential clients, builds connections, and establishes yourself as an expert in your niche. If you’re currently working on your confidence and skills in sales, this is the best opportunity to try it.
6. Email Marketing
Email marketing keeps clients updated and in the loop about your current listings, which they might be interested in buying.