10+ Real Estate Branding Strategies to Help Your Business Grow
Since the real estate business’s competition is high, you’ll need to employ the best branding strategies up your sleeve. However, using strategies that only produce little to no leads won’t help your business grow. If that’s one of your concerns right now, then this article will help you grow your brand and stand out from the rest.
According to the study, 90% of home buyers searched online during their home buying process. As a result, it stands to reason that your strategies should be focused online because it’s where most home buyers go in the first place.
To get you started, we’ve compiled a list of strategies you can implement today to make your brand stand out.
1. Create a brand that entices audience
Creating a brand is like creating an identity. It should be unique, reliable, and effective to stand out.
In doing the process, you should team up with two professionals—a copywriter and a graphic designer. The copywriter will take care of the words of your brand, while the graphic designer will ensure the designs.
Note: If you feel that your brand doesn’t stand out, feel free to upgrade anytime.
2. Build a professional website
Building a professional website is a must-have item in the checkbox in today’s business world. It’s where you leverage your brand and knowledge of the real estate industry.
When building a professional website, you must ensure that it’s informative, user-friendly, easy to navigate, appealing, and SEO-optimized.
3. Invest in company logo and branding kit
Your company logo symbolizes your business, while your branding kit is the collection of your different brand elements. These two correlate to each other, and every successful business invests with them.
Make sure you invest in a well-designed, unique, and easily recognizable logo if you want people to remember your brand. Also, invest in a straightforward, easy to digest, and organized brand kit to get you started.
4. Make use of social media
Social media is another powerhouse in branding strategies. According to the study, social media is the most effective tool for event marketing (74%).
The easiest and fastest way for people to learn about your brand is to post ads, content, and images on social media.
5. Create content that is both informative and engaging
To gain the trust of homebuyers and homesellers, you should give them the impression that you’re an expert in your field. Write and create information-packed and visually-appealing content for your readers.
6. Make digital brochures about your brand
Another way to spread brand awareness, get more leads, and make more sales is to make a well-structured, visually appealing, and informative digital brochure.
7. Place paid advertisements across multiple social media platforms
Social media is where most people hang out, and taking advantage of that by giving them ads will increase your leads, conversion rates, and brand awareness in the already competitive market.
8. Broaden your network
Make use of your local and international connections. Expand your network by traveling and meeting other realtors in different cities and countries.
9. Use social media influencers to promote your brand
One of the fastest ways to raise brand recognition is to promote it with well-known social media influencers. Contact people with huge followings and strike a deal with them as affiliate marketers or brand representatives.
10. Make everything look luxurious
If you’re selling a house, will it make sense to make it luxurious to attract more buyers? It’s the same with branding. To entice high-end clients, you’ll need high-end branding too. Make sure your graphics, real estate photography, and everything look fancy.
11. Embrace the power of email marketing
Based on the study, email marketing is second to the most effective tool for event marketing (66%). Creating a weekly newsletter increases leads, brand recognition, business awareness, and sales drive.
Also Read: 10 Best Real Estate Social Media Marketing Agencies in Canada
