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How to Write a Winning Letter to a Potential Property Seller

Real estate agents do have a property crisis available for their buyers in a specific neighborhood. Potential buyers are knocking on their doors asking for a property’s availability. To help these buyers find what they’re looking for, real estate agents need to curate a winning letter that entices the property owner to sell their property or refer someone who will.


A professionally written letter must have a proper greeting at the beginning. The first name must address the recipient (the potential property seller). After that, as a real estate agent, you should state your name and the real estate agency with which you’re affiliated.


The body of the winning letter must contain your very purpose for writing. It should be as specific and coherent as possible. Also, indicate in the letter why your potential buyer likes the neighborhood. Don’t forget to express desirable things when describing the buyer’s interest in buying the property. Enumerating a few characteristics such as the amenities and the real estate market conditions will make it handy.

Another thing is to compliment how good the prices are in the recipient’s neighborhood. As much as possible, give them a sense of security that it will be above the average price if they sell their home or property. Show statistics or related studies as an attachment to the letter.


In the end, near the closing, ask the seller if they have any interest in selling their property to you or if they know someone who does. Or it can be as simple as talking to you about their home’s possible valuation. Your goal here is to make a connection. Additionally, make sure to let them know how they can contact you if they happen to be interested in selling.

Lastly, express how eager you are to hear their reply. Moreover, the letter should be straightforward yet friendly and open. There’s no need to sweat it out into long pages.

Also Read: Buyer’s Agent Transaction Checklist


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