Is Paid Search a Winning Advertising Strategy for Real Estate Business?
The housing market is hard to predict. Whether you work alone or as part of a team for a real estate company, every potential customer is important. With cost-effective PPC (pay-per-click), you can have better control over your advertisements. That’s why top real estate marketing companies use it to help their client’s businesses. And you should too.
We have created a useful guide about PPC for real estate. It explains what this type of advertising involves and how to create PPC campaigns that bring more visitors and money.
Paid search, also known as pay-per-click (PPC) advertising, is a method where you pay search engines like Google to display your ads prominently when users search for specific keywords related to real estate. When someone clicks on your ad, you pay a small fee.
So, why should you consider paid search for your real estate business? Here are a few reasons:
5 Benefits of PPC Advertising for Real Estate Agents and Businesses
What are the 5 benefits of PPC ads?
1. Only Paying for Results
With PPC advertising, you only pay when someone visits your website or landing page. Unlike other types of advertising, where you pay just to have your ad shown, PPC ensures a direct connection between cost and performance.
2. Effective Audience Targeting
PPC ads for real estate always reach the right audience. You can ensure your message resonates with potential customers by segmenting your audience and creating tailored ads for different buyer groups. This targeted approach minimizes wasted clicks and reduces the cost of your ads.
3. Staying Top-of-Mind
PPC real estate marketing gives your business instant exposure to high-volume searches. Whether through search ads, video campaigns on YouTube or display banners, you can place your ads on various platforms affiliated with the Google Network, helping your real estate business stay at the forefront of people’s minds.
4. Faster Results Than SEO
While it can take months to see results from search engine optimization (SEO), PPC marketing can generate traffic within 24 hours. It’s a quick way to drive attention to your real estate listings when you need to inform clients urgently. However, keep in mind that SEO is still important for long-term growth.
5. Increased Client Engagement
PPC ads placed in prominent positions tend to be viewed for longer and have higher engagement. Google Ads also allows you to target potential clients who have already shown interest in your business by visiting your website. This cost-effective method helps boost engagement and increase sales conversions.
How Long Does a Real Estate PPC Campaign Take to Make a Sale?
When a real estate agent uses Google Ads, closing a deal usually takes 3-6 months after starting their PPC campaign. The money they spend on the PPC program typically covers the entire year. It’s important to see PPC as a long-term investment because, on average, it takes about 12-18 months for a lead to become a closed sale. For instance, during the first year of a PPC campaign, you might have a 1% closing rate. But that doesn’t mean you can’t improve it. With the right workflow and follow-up, you can increase your closing rate by 2-3%.
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