How Should I Write An Email To A New Real Estate Client?
How Do You Welcome a New Real Estate Client?
A welcome email lays the groundwork for what new real estate clients can expect from you. It is the first email that real estate leads receive from you. A 24.69% Click-Through rate and an 86.03% Open rate from different industries prove the importance of welcome emails.
Tips on Writing Emails to New Real Estate Clients
Tip #1: Personalize the Greeting
Start your new client welcome email by addressing your client’s name. It makes them feel more welcomed and increases the chances of future purchases.
Avoid general greetings like “Dear Sir/Madam” or “Dear Customer” as they seem impersonal. Instead, use “Dear [Client’s Name].”
Tip #2: Express Appreciation
Express gratitude to your new client using catchy subject lines and pre-header texts, resonating welcome and thank-you tones. Then, express enthusiasm for working together and show that they are genuinely valued in the email body.
Real estate email template
Subject line: Surprise thank you inside this email!
Pre-header text: Here’s to a successful partnership.
Greetings: Hi James,
Email Body:
Thank you for choosing me as your real estate agent. I am thrilled to have the opportunity to assist you in finding your dream property.
Tip #3: Include Surveys
Integrating surveys is an engaging way to determine your new client’s inclinations, preferences, etc., via email. It helps improve your segments and increase engagement. It also delivers more targeted content and sells more properties.
For example:
[Link to a survey where you ask questions, like:
Are you a first-time homebuyer?
What is your price range?
What type of property are you looking for?
Do you have a desired neighborhood?]
Tip #4: Introduce Yourself without Being Sales-Centric
Emailing a new client is an initial association stage, so introduce yourself without sounding sales-centric. You can briefly explain your real estate deliverables’ value proposition, reminding them why they wanted to procure in the first place.
Additionally, you can provide a little company story, giving your new clients more backdrop and perspective for their purchase. This includes a list of your most popular posts on landscapes, buildings, and other related sources.
For example:
Your dream office space, home, or other property is one click away. And I can definitely be the right real estate partner for you.
As our relationship starts, I invite you to explore opportunities in the forms of [MAINTENANCE TIPS, REAL ESTATE TRENDS, and PROPERTY LISTINGS].
Tip #5: Integrate Resources and Amenities
Describe your new client’s journey by including facilities and resources, like a 30-day free service agreement and any promotional information. Real estate clients are usually hooked on landing pages with valuable resources, discounts, or promotional offers. You can also provide a free e-magazine with furnishings, home decor, etc.
For example:
I am thrilled to see you become a new member of our email community. I’ll bring you the latest resources monthly to keep you up-to-date and make your life easier.
Here’s a free e-magazine [hyperlinked] you can use as a guide in selecting the best décor for your dream home.
Writing an engaging email to a new real estate client requires a balance of personalization and professionalism. This email can build strong relationships with your clients and set the foundation for future success.
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