After recommendations from friends, social media is the next best way to find potential customers in the real estate industry, as stated in a survey of real estate agents conducted in 2022. As a result, 80% of real estate agents plan to dedicate more time to their social media marketing strategies in the upcoming year.
When selecting a real estate agent, the most important qualities people seek are trust and experience.
Social media serves a purpose beyond just showcasing available homes (although it does that very well). It is also a platform where you can demonstrate your knowledge and build relationships with a larger audience, resulting in more potential customers.
If you’re wondering how to increase your following on social media, here are 26 specific ideas for posts related to real estate that will help you attract more viewers and potential customers.
1. Show off your real estate brand with Stories
Before potential clients start interacting with you on social media, giving them something interesting to discuss is important. Instagram and Facebook Stories let you connect with your audience through short and quick updates.
Even though Stories disappear after 24 hours, they often get more views than regular posts. This is because users can see right away when a Story is posted. Additionally, you can share existing posts and a mix of photos and videos, which will catch the attention of your followers and potential clients.
2. Get the most out of your hashtags
A common mistake real estate agents make is not using hashtags effectively on social media. This can harm your overall social media plan because hashtags are important for getting your brand noticed and reaching more people. However, it’s important not to use too many hashtags in one post. You don’t want your caption to look messy or crowded.
3. Make Instagram Reels
Like TikTok, Instagram now has a new feature where you can share short videos on your profile. Like Instagram Stories, these videos can be 15 or 30 seconds long and won’t disappear after 24 hours.
After you post them, these videos will appear in the Reels tab on your profile and can be shared on your main feed. One great advantage of Instagram Reels is that you can use photos and videos you’ve previously shared on your Story and combine them into a reel. You can even share your real estate TikTok videos on this platform.
4. Interact with potential customers instantly
Broadcasting live on social media might seem scary, but it’s worth it. It’s another great way to connect with potential customers because it lets you have genuine and sincere conversations without any changes or alterations. When you go live on platforms like Facebook or Instagram, you can actively participate with your audience, read their comments, and respond to them immediately.
5. Include captions and subtitles in your videos
Improving the accessibility of your social media content can have a big impact. When you make your posts more inclusive, you can reach a larger audience because it helps them understand the content, even if they can’t hear it. According to a study conducted by Facebook, video ad views increased by 12% when subtitles were added. Discovery Digital Networks also found that YouTube videos with captions received a 7.3% increase in views.
Social media greatly influences your real estate business, and it’s important to team up with the right marketing agency for real estate.