10+ Best Real Estate Online Marketing Strategies 2023
Digital marketing has become more crucial than ever in the ever-evolving real estate industry. This is why real estate agents started embracing innovative online marketing strategies that can significantly enhance their reach, lead generation, and overall success.
We’ll help you evolve with the current marketing trends and adapt your approaches with these best real estate online marketing strategies in 2023.
Create Video Tours
Video tours effectively convey feelings and attract potential clients to check your property listing further. A real estate walk-through video can remotely showcase a property’s best features and get a good space overview.
Use Content Marketing
Content marketing remains a powerful way to establish a realtor’s expertise and build trust with potential clients. You can create blog posts, ebooks, and infographics that provide valuable insights into the real estate market and the buying/selling process.
Use Drone Photography
Most homebuyers expect high-definition aerial shots in a property listing. Research suggests that 81% of Americans value their home’s location over its size. You can use drone photography to give prospective clients a sense of the neighborhood.
Integrate Retargeting Ads
Retargeting ads can help real estate agents bring back visitors who didn’t convert on their first visit. You can implement dynamic retargeting to show personalized property listings based on users’ previous interactions with your website. You can increase the chances of lead conversion by creating ad content based on the buyer’s preferences.
Partner with Local Influencers
Local influencers can expand your reach and build credibility. You can collaborate with influencers who align with your target audience and values. If you have influencer endorsements and guest appearances in your content, they can amplify your brand’s visibility and attract new leads.
Run Geo-Targeted Ads
You can use geofencing for location-based mobile ads to attract prospects to attend local events or explore neighborhoods. A study from Factual reveals that 80% of marketers receive more customer engagement and higher response rates with location-based marketing.
Post Regular Social Media Updates
YouTube videos, webinars, and engaging blog content shared through social media platforms are proven ways to get more leads and boost engagement. And to keep you at the top of prospective clients’ minds, you must post regular updates on social media.
Use Interactive Content
Interactive content increases user engagement and time spent on your website. You can create quizzes, calculators, and surveys related to real estate. For instance, a mortgage calculator or a quiz to help buyers find their dream home can be excellent lead magnets.
Personalize Email Campaigns
Email marketing continues to be an effective way to nurture leads and maintain client relationships. You can personalize your email campaigns based on segmented lists, including potential buyers, sellers, and past clients.
Focus on Local SEO
Optimize your website with relevant long-tail keywords, meta tags, and location-based content. You should also regularly update and expand your blog with informative articles about the local real estate market, trends, and buyer/seller tips to establish authority and improve search engine rankings.
Embrace Virtual and Augmented Reality
You can provide your remote clients with immersive experiences by incorporating virtual and augmented reality technologies. Many realtors invest in 3D virtual tours and AR apps that allow buyers to visualize furniture placements and renovations.
The real estate industry continuously embraces the digital revolution, and these online marketing strategies will help you thrive in 2023. Also, if you want your real estate website to look more aesthetic with a personal touch, consider our customizable real estate logo templates. They can also boost your brand identity.
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