10+ Best Real Estate Marketing Reel Videos Tips & Examples 2023

Video marketing is a powerful way to make realtors’ property listings and their profiles. According to the National Association of Realtors, 51% of buyers found the homes they purchased online. And including reel videos help agents generate more leads and make them stand out. 

To help amplify your lead generation and keep up with social media trends, we’ve listed the best real estate marketing reels in 2023 with valuable examples. You can also collaborate with the experts from Scale Up Agent for your film and videography production and social media marketing needs.

Tip #1: Tell A Story 

Tell compelling stories in your real estate marketing reel videos that engage viewers. You can create narratives connecting potential clients emotionally to the property and its potential lifestyle benefits.

For example, a reel video showcasing a family moving into their dream home. It should highlight the joy and memories they will create.

Tip #2: Showcase Your Brand 

You can incorporate your logo, slogans, and color schemes to make your reel videos instantly recognizable and leave a lasting impression on viewers. This helps create a strong brand presence and reinforce your agency’s identity. 

For example, you can create a reel highlighting your brand’s commitment to excellence with testimonials from satisfied clients.

Tip #3: Show Before and After Transformation 

If the property has gone improvements or renovations, you can showcase before and after shots to impress your viewers with the transformation or upgrade.

For example, Esoft Global posted a reel on their Instagram about virtual staging, showcasing an empty property transformed into a modern, stylish one.

Tip #4: Highlight Property Features 

Reel videos are a creative way to showcase a property’s unique and impressive features. You can highlight the interior amenities, architectural design, outdoor spaces, and other selling points that set a property apart from others on the market.

For example, this reel from Luxury Listings is about a New York townhouse showcasing its state-of-the-art amenities.

Tip # 5: Use Professional Voice-overs 

The best way to effectively narrate a property’s highlights is by investing in high-quality voiceovers. A well-voiced script helps enhance the reel’s overall impact and engagement.

For example, List to Sold Media incorporated a soothing voiceover to a reel guiding viewers through making a virtual twilight.

Tip #6: Add Music 

Music can evoke emotions and complement the visuals, making the viewing experience more enjoyable. So, opt for the appropriate background music track to create the desired mood for your reel.

For example, this Instagram reel from Esoft Global used acoustic music for a luxury house tour showcasing its beautiful features.

Tip #7: Go Behind the Scenes 

You can use the property sale preparation as content for your reel. Give your viewers a behind-the-scenes look at the effort and dedication that goes into that preparation.

For example, this reel video from One Shot Prods is a great example of a behind-the-scenes shot of a property’s furniture, décor, and amenities.

Tip #8: Collaborate with Influencers 

Partnering with local influencers or industry experts helps real estate agents expand their reach and attract a broader audience. These influencers can bring their dedicated followers resulting in increased exposure of your 

For example, agents can post a reel that features a popular local lifestyle influencer exploring the neighborhood and its highlights. 

Tip #9: Use Subtitles 

You can add subtitles to your reels to ensure your message reaches the audience effectively. Additionally, subtitles cater to viewers with hearing impairments.

For example, List to Sold Media crafted a reel with clear, easy-to-read subtitles about the importance of virtual staging.

Tip #10: Utilize Drone Footage 

One way to give your viewers a property’s captivating aerial view and surroundings is by incorporating stunning drone shots into reels. 

For example, a real estate marketing reel video from List to Sold Media features drone shots of a property’s vast gardens, landscapes, and other outdoor finest details.

Tip #11: Highlight Local Attractions 

Your reels can highlight nearby amenities, schools, parks, and entertainment options. These reels will appeal to potential buyers seeking convenience and a well-rounded lifestyle.

For example, List to Sold Media did an excellent job showcasing Cedarwood Avenue’s beauty through a reel, highlighting the property’s proximity to a school, park, and other attractions.

With these real estate marketing reel video tips, elevate your real estate marketing efforts and capture the attention of potential buyers, build your brand’s identity, and stand out in the competitive market. And be creative and authentic, and focus on providing value to your audience throughout the video.


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