10+ Best Real Estate Instagram Marketing Strategies 2023
Instagram is the second most popular social media platform after Facebook among real estate agents. According to the National Association of Realtors, 59% of realtors use Instagram for their business.
With billions of monthly active users, Instagram offers a convenient and creative way to share property photos and images, stay in touch with potential buyers or sellers, and obtain referrals. And to help you harness the platform’s full potential, we’ve covered you with the best real estate Instagram marketing strategies in 2023.
Create Eye-Catching Instagram Profile
Building an attention-grabbing profile encourages users to follow you. Include the most important components, such as your bio, name, and photo.
Use Instagram CTA
Instagram features CTA buttons that real estate agents can use to collect leads. There are four CTA buttons: Directions, Email, Text, and Call.
Use High-Quality Visuals
Instagram is a visual platform, and high-quality photos are essential for grabbing attention. So, invest in professional photography to showcase properties and post captivating images of properties, highlighting their stunning views and top-notch amenities.
Follow Specific Themes
Most successful real estate Instagram accounts with thousands of users stick to specific colors, photos, fonts, and camera filters. Following a specific theme increases engagement and makes your brand memorable.
Use Location and Hashtags
Ensure to tag a location whenever you post a neighborhood amenity’s image or video on Instagram. This helps optimize your posts for Instagram searches. This strategy goes true for hashtags as well.
Create Compelling Instagram Stories
This Instagram feature provides a great way to engage your audience in real-time. Instagram Stories can give behind-the-scenes glimpses of property tours, Q&A sessions, and sneak peeks of upcoming listings.
Utilize User-Generated Content (UGC)
Encourage your followers to share their experiences with your brand and repost UGC that aligns with your marketing message. For example, repost a stunning photo of a sunrise view from a client’s newly purchased home and share their excitement about the new chapter in their life.
Engage with Your Audience
When building a community on Instagram, realtors must deliver active engagement. You should respond promptly to comments, answer direct messages, and ask questions to encourage interaction. You can also conduct a poll on your Story, asking followers which neighborhood they prefer for their next home.
Highlight Neighborhood Features
Celebrate the unique aspects of the neighborhoods you serve by posting about local events, attractions, and amenities. This helps attract potential buyers interested in a particular area. For instance, you can share posts featuring the best cafes, parks, and schools in a sought-after neighborhood.
Utilize Instagram Reels
Instagram Reels are short, entertaining videos that can help you showcase your creativity and personality. And you can use this feature to present quick property highlights or share valuable tips on buying or selling homes.
Use Instagram Ads
Many agents invest in Instagram ads to reach a broader audience and target potential buyers based on demographics, interests, and behaviors. For instance, you can run a carousel ad featuring your top property listings and a compelling call-to-action to schedule a showing.
Success on Instagram comes from providing value, engaging your audience, and showcasing the unique aspects of your properties and services. But if you need more effective strategies, Scale Up Agent offers top-notch social media marketing services. You can also check out the custom real estate logo templates to make your brand more memorable.
References:
